Grace Dawson Appointed Marketing Director at BW
14th September 2026
Grace Dawson Appointed Marketing Director at BW
Grace Dawson has been appointed Marketing Director at BW, recognising the leadership and strategic responsibility she has already brought to the business.
Grace has played a central role in shaping how BW looks, sounds and presents itself to the outside world. From press coverage and digital content to the website and materials shared with clients and consultants, her work has helped strengthen BW’s brand and reputation as the business continues to grow.
Grace Dawson takes on Marketing Director role
In her new role, Grace will lead BW’s brand positioning, focusing on who the business wants to reach, what it wants them to understand and the evidence that makes those messages credible.
Her remit will span BW’s brand, content and communications, ensuring the business presents a clear and consistent proposition across its channels and to the audiences that matter most.
The appointment reflects the strategic role Grace has already played within BW and formalises the responsibility she has taken on as the business has evolved.
Working closely with Helen Mulligan Lowe, BW’s Sales Director, Grace will also support the wider growth strategy, helping turn a strong reputation into sustainable business growth.
Strengthening BW’s senior leadership team
Grace’s appointment follows the recent appointments of Helen Mulligan Lowe as Sales Director and Rachel Tabone as People Director, strengthening BW’s senior leadership team across marketing, sales, people and operations.
Together, the appointments reflect the continued development of BW’s leadership structure as the business grows, with greater focus on the areas that support its people, clients, projects and future ambitions.
With Grace’s appointment, women now make up 50% of BW’s senior leadership team, reflecting the continued development and broadening of the leadership group.
The appointment also builds on the work already underway to strengthen BW’s brand and market position. As the business continues to grow, clear ownership of brand, communications and marketing strategy will be increasingly important in ensuring BW’s reputation keeps pace with the business itself.
Building the BW brand
For Grace, the move into the Marketing Director role recognises a level of responsibility she has already held in practice.
From shaping external communications and digital content to supporting how BW presents its work, people and expertise, her role has increasingly moved beyond day-to-day marketing activity and towards the wider strategic direction of the brand.
Her appointment marks another step in the continued development of BW’s leadership team and supports the business as it enters its next stage of growth.
For more information about BW’s leadership team and the people behind the business, visit our people page.
Hear from Grace on her transition to Marketing Director:
“I’m excited to be joining BW’s Senior Leadership team to build on our standing in the London fit out market through deeper storytelling and bringing BW’s projects, people and expertise to life.”
