Why BW Went Raspberry

21st June 2026

If you received an email from us on Monday, visited one of our sites, or saw our logo looking a little more vivid than usual, you might have wondered what was going on.

The short answer: everyone on a BW site is now easier to see. And that matters more than you might think.

A colour that means something

Every subcontractor operative working on a BW fit out site now wears raspberry hi-vis. BW project teams wear black. Visitors wear white.

It’s a simple system, but it changes what’s possible on a busy site. At any moment, on any project, our teams can tell at a glance who is there, who they’re working with, and whether they’re meant to be where they are. On a site where dozens of people from different trades and different companies are working in the same space, that clarity is important. It’s how we keep everyone safe and accounted for, and how we make sure that every person on site knows they’ve been seen.

We chose raspberry deliberately. It stands out against the black and white worn by everyone else on site, and it doesn’t blend into the standard yellows and oranges used across most of the industry. When you see raspberry on a BW site, there’s no ambiguity about what it means.

Making safety impossible to ignore

Safety messaging has a habit of fading into the background. The signs, the warnings, the colours. We see so many of them that we stop noticing and we didn’t want that to happen here.

So on Monday 22nd June, we’re turning everything raspberry: our logo, our website, the screens in our office, and the canteens on our sites, We’re being loud about it on purpose, because a decision this important deserves more than a quiet policy update.

Seen on site

The colour is here to stay on our sites, because the reason behind it isn’t going anywhere. Every person who works on a BW project deserves to be recognised and we’ve made sure they are.

Follow BW: Workplace Experts on LinkedIn to see what impact it’s having.